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Privacy Policy


This Privacy Statement describes the practices that Neff Rental LLC. (“Neff Rental", "we" or "our") follows with respect to the collection, use and disclosure of personal information provided by website users, employees, contractors and agents and existing/prospective customers. In this Privacy Statement, "you" and "your" refers to each of the individuals described in the previous sentence.

This Privacy Statement tells you how we maintain your privacy and protect the confidentiality of your personal information. It applies only to personal information collected during the course of Neff Rental’s commercial activities, including client data. Note that in addition to this Privacy Statement, other applicable laws and internal policies govern the protection of personal information of Neff Rental employees.

Our website ( may contain links to other websites that are provided and
maintained exclusively by third parties. We carefully select the third party websites to which we link; however, as such third party websites are not subject to this Privacy Statement, we are not responsible for either their content or privacy practices. We encourage you to read the privacy policy of every website you visit.

Note that our website is intended for use primarily by residents of the United States who are at least 18 years of age.

By using our website, you agree with the terms of this Privacy Statement.

What is Personal Information?

Personal information is any piece of information that can be used to identify you and includes, without limitation, the following information:

  • race, ethnic origin, age and marital status;
  • personal address and telephone number, and numerical identifiers such as a social
    insurance number and employee number;
  • income, disciplinary status, employee files, credit or loan records, and intentions (i.e., to
    change jobs);
  • education, employment and financial history;
  • personal health information; and
  • personal opinions, evaluations and comments.

Personal information does not include the name, title, business address or telephone number of an employee of an organization.

The 10 Principles of Privacy

This Privacy Statement incorporates the following 10 principles:

  1. Accountability
  2. Identifying Purpose – Why We Collect Information
  3. Consent
  4. Limiting Collection
  5. Limiting Use, Disclosure and Retention
  6. Accuracy
  7. Safeguarding Personal Information
  8. Openness – Keeping You Informed
  9. Providing Individual Access
  10. Challenging Compliance

Changes to the way in which we handle your personal information shall be reflected in timely updates to this Privacy Statement. We reserve the right to add, modify or remove portions of this Privacy Statement when we feel it is appropriate to do so. You may determine when this Privacy Statement was last updated by referring to the "last revised" date found at the end of this Privacy Statement. Changes to this Privacy Statement will apply to personal information collected from the applicable "last revised" date as well as to existing personal information then under Neff Rental’s control.

1. Accountability

Neff Rental is responsible for maintaining and protecting the personal information under its control. Our Privacy Officer may be contacted via email at In conjunction with Neff Rental’s Legal Department, our Privacy Officer is responsible for analyzing all personal information handling practices at Neff Rental and ensuring that this Privacy Statement is up-to-date at all times. On occasion, specific Privacy Statement responsibilities may be assigned by our Privacy Officer to other Neff Rental staff members.

2. Identifying Purpose – Why We Collect Personal Information

Whenever we collect personal information about you, we will explain how we intend to use it, either at the time we collect the information or earlier. We will limit the information we collect to what we need for the identified purpose(s) and we will only use it for such purpose(s). If we propose to use your personal information for a purpose not previously identified, we will identify the new purpose to you prior to our use and confirm your consent in respect of the new purpose.

If you rent or purchase equipment or services from our website or by telephone using a credit card, your credit card information will only be used for credit card processing purposes.

Generally, we collect personal information for the following purposes:

  • to fulfill your transaction request or for marketing purposes;
  • to develop new/enhance existing service and product offerings;
  • to manage and develop Neff Rental’s business and operations, including personnel and
    employment matters; and/or,
  • to meet legal and regulatory requirements;

However, there may be other circumstances requiring the collection and use of your personal information.

3. Consent

At the time of collection or in advance, we will use clear, understandable language to confirm your consent to use your personal information. Before we decide what form of consent is appropriate (i.e. direct vs. implied, written, verbal, electronic, etc.), we will consider the type of personal information that we require, the reason for its use and the type of contact with you that is involved. The choice to provide us with personal information is always yours.

Upon request, we will explain your options of refusing or withdrawing consent to the collection, use and release of your personal information and we will record and respect your written choices (subject to any overriding legal requirements or commitments). Note however that your decision to withhold consent may limit the services we are able to offer you. For example, if you refuse to provide certain information when you request technical support, we may not be able to properly identify you as a registered customer and be forced to decline your support request. Similarly, if you are a Neff Rental customer and you request the deletion of your name from our customer list, you will no longer receive e-mail or other notices and may not be able to rent equipment from Neff Rental.

4. Limiting Collection

We collect information by fair and lawful means. We only collect personal information for one or more specific, limited purpose(s), in accordance with this Privacy Statement.

Our website, like many other commercial websites, may use a standard technology called a "cookie" to collect information about how our website is used. A cookie is a small data file that a website can send to a browser, which may then be stored on your computer system as an anonymous "tag" that identifies your computer but not you. When you browse our website, we may use a cookie to help us provide you with better customer service by (i) identifying your browser as one that has visited our website before; and (ii) saving and remembering any preferences that you may have set during previous visits to our website. Cookies help make your visit to our website more "user friendly". Cookies cannot retrieve any other data from your hard drive or obtain your e-mail address. Only Neff Rental is able to use our cookies to determine your identity. Any personal information collected about you through our use of cookies will be treated in accordance with this Privacy Statement. You can set your browser to notify you when you receive a cookie, which will give you the opportunity to decide whether you want to accept the cookie or not. Note that if you reject cookies, it may not be possible for you to use Neff Rental services which require registration.

Additionally, we sometimes collect non-identifiable information from visits to our website (such as the domains from which people visit). This information is known as "clickstream" data. We, or others on our behalf, may use this data to analyze trends and statistics to help us provide better customer service. If you do not want your transaction details used in this manner, you should disable your cookies.

Finally, on select occasions when we collect personal information from you in a transaction, we may extract some information about that transaction in a non-identifiable format and combine it with other non-identifiable information (such as clickstream data). We will only use this combined data at an aggregate level to help us understand trends and patterns. If you do not want your transaction details used in this manner, you should disable your cookies.

5. Limiting Use, Disclosure and Retention

a) Identified Purpose: We will only use your personal information for the identified purpose(s) (subject to any overriding legal requirements or commitments). If we propose to use your personal information for a purpose not previously identified, we will identify the new purpose to you prior to our use and confirm your consent in respect of the new purpose.

b) Third Party Disclosure: Under no circumstances do we sell customer lists or other personal information to third parties; however, there are some unavoidable types of disclosures of your personal information which may occasionally occur as part of us conducting business in the ordinary course, including for example, to our partners, consultants and suppliers (collectively, our "service providers"), but only: (i) if they agree to abide by this Privacy Statement; and, (ii) to the extent necessary to allow them to provide business services or support to Neff Rental. If we are required to disclose your personal information to a third party in connection with the sale, assignment or other transfer of our business, we will seek appropriate protection for your personal information in accordance with this Privacy Statement.

c) Contests and Surveys: Periodically, we may encourage you to participate in contests, promotions and surveys via our website. The information that we collect from these contests and surveys may be associated with individual customer accounts and used by us to improve your overall customer experience. This type of information will only be shared with our service providers in aggregate.

d) Opting Out: If you have voluntarily provided your personal information to us, we may send you mail or e-mail regarding products and services that we believe are of interest to you. If you do not want to receive such mailings from us, simply "opt-out" by checking the appropriate box on the original submission form or notifying the Privacy Officer (see Section 1 above).

6. Accuracy of Personal Information

We encourage you to review and confirm the accuracy of all personal information provided to us. To the extent that updated personal information is relevant to the purpose(s) for which it was originally collected, we will make reasonable efforts to keep your personal information accurate and up-to-date based on the information that you provide. If you find any errors in your personal information, please contact the Privacy Officer as soon as possible (by mail or e-mail – see Section 1 above) and we will make the appropriate corrections.

7. Safeguarding Personal Information

We use security safeguards appropriate to the sensitivity and nature of the personal information being protected to guard against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. Generally, our measures of protection include:

  • physical measures, for example, locking filing cabinets and restricting access to offices;
  • organizational measures, for example, security passes and limiting access to personal
    information on a "need-to-know" basis;
  • technological measures, for example, the use of firewalls, intrusion detection, passwords
    and encryption; and
  • procedural measures, for example, the shredding of sensitive personal information.

When we provide personal information to service providers acting on our behalf, we will make good faith commercially reasonable efforts to have such organizations or individuals agree to abide by this Privacy Statement. We will give them only the information necessary to perform the services for which they are engaged. We will take reasonable commercial efforts to ensure that they comply with this Privacy Statement; however, we have no liability to you if such service providers fail to do so.

If you send us an e-mail message that includes personal information (such as your name in the "address"), we will use that information to respond to your inquiry. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Unless your e-mail is encrypted or your browser indicates that the access to our website is secure, you may want to refrain from sending sensitive personal information to us electronically.

If you use passwords, ID numbers or other special access features on our website, it is your responsibility to safeguard them.

8. Openness – Keeping You Informed

We are committed to being open about our policies and practices with respect to the handling of personal information. This Privacy Statement is available via hard copy from our Privacy Officer (see Section 1 above) and in electronic form at

9. Providing Individual Access

You may request a copy of your personal information in our possession by submitting a written request, satisfactory identification and proof of entitlement to our Privacy Officer (see Section 1 above). You have the right to know how we collected your personal information; how we are using it; and, to whom it may have been disclosed (with the exception of disclosures to government bodies or our service providers in connection with the conduct of our business in the ordinary course).

If you find any errors in your personal information, please contact us as soon as possible (by phone, fax, mail or e-mail) and we will make the appropriate corrections.

On occasion, we may decline your request for access to personal information within our possession or control. For example, this may occur if providing access to you would be likely to reveal personal information about a third party and the information cannot be segregated, or if the information has been collected during the investigation of a legal matter or cannot be disclosed for other legal reasons, such as a non-disclosure agreement. If we deny your request for access, we will advise you in writing of the reason for our refusal so that you may decide whether you wish to challenge our decision.

10. Challenging Compliance

Please contact the Privacy Officer (see Section 1 above) with any questions or concerns that you may have about your privacy or our compliance with this Privacy Statement. We will investigate and provide you with a timely response to your concerns. Please be sure to include your name, address, preferred method of communication, nature of your concern and relevant details, including any past communications with us. If our response to your concerns does not meet with your satisfaction, we will provide you with information regarding other complaint procedures that may be available to you.

This Privacy Statement was last updated on August 1, 2011 (Version 1.0). Please check back frequently to ensure you stay current in terms of your rights and our obligations pursuant to this Policy.